Benefits to Realtors of Staging

As a Realtor, you know what factors can help sell a home, and by partnering with a Home Stager, you can guarantee that if you and/or the homeowners hire our services, the home will sell in less time for more money.

Staging is a Key Marketing Tool that should be added to your other marketing activities.

Staging is the only service for selling a home that brings measurable value.  Staging helps secure the equity people have built up in their home.

A staged house:

• Can be marketed more aggressively.
• Has more visibility.
• Looks better in ads, on the Internet and during home tours.

With staging you get:

• Reduced marketing costs per product.
• Less time sitting in open houses.
• Added marketing value for you to secure expired listings.
• Faster sales, more referrals – from happy clients and from Making It Home.
• Credibility – because you keep your commitment to sell fast at a top price.

In addition:

• Your listings show well every time.
• Other agents will be happy to show your listings.
• Differentiates you from the competition.
• Helps you be an industry leader.

How we can be of service:

• List with confidence knowing that your client’s house is above standard when showcased for sale.
• A second opinion if the homeowner isn’t convinced or seems reluctant to follow your suggestions for staging their home.
• Support and synergy to work together to create and sell beautiful homes in today’s marketplace.

Here's where to start:

First you brief us on the client's situation, the property, the approach you want to take in marketing it and the target date for going on your website and the MLS.  We will then make an appointment with the client for a comprehensive staging consultation.

Using a set of guidelines, we will evaluate the property, inside and out, and recommend improvements that will create the best possible showing condition.

Consultations generally take about an hour (depending on the size and condition of the property) and result in a detailed and prioritized list of recommendations. This comprehensive list of tasks will outline exactly what is required to effectively prepare the home for sale.  We will discuss a plan of action for your clients to help them on their way and will forward a copy of the evaluation to you.  We will also provide some documentation with handy hints on preparing for an Open House or viewing.

With the recommendations in hand, clients can choose to implement some or all of the changes. Some clients feel that the evaluation is all they need to get them started; others feel more comfortable having us perform a full Interior ReDesign to highlight and enhance the home’s architectural features.
 
We can provide a free estimate to the Home Owners during the consultation to complete all or part of the project for them should they wish to continue with the process.

Staging Vacant Homes

Typically, one would think a vacant home would be easy to sell since there is no clutter, collections and/or furnishings to distract the buyer from the home.  However, the reverse is true - when a home is vacant there is no place for the eye rest and buyers often walk through and go on to the next house. When a house is empty there is nothing to connect with and buyers move on.

When staging vacant properties it is our goal to create a place for the eye to rest and for buyers to begin connecting emotionally with the space.  When staging vacant properties it our jobs to show how buyers can use the space and to help them mentally begin moving into the home.

You don't need to add as much furniture to the vacant property to encourage buyers to visualize their own furniture in the home. That's the key to your selling strategy--to make the home FEEL like the buyer's dream home.

• Using a few props to dress up the vacant house can add perspective with visual depth -- vacant rooms look flat.
• Props create focal points for buyers to imagine their own furnishings in the home and get them thinking about living in the space.
• Props are chosen with your target buyer in mind help reinforce the desired emotions.
• Props soften hollow echo sounds.

Making It Home can arrange for furniture rental and props to meet any size or budget.

After the Sale

Give a gift of our Move-In service to your clients, especially when they are down-sizing, as a great thank you to sellers who are staying in the area.

It's also a great way to build goodwill when you represented the buyer.

Fees

Consultations are $75.00 per hour and generally take one to two hours (depending on size of home).  ReDesign for Staging quotes can be provided directly to the homeowners after the consultation should they wish to engage in our services.  We would also be happy to provide you with a quote should you wish to provide your clients with a detailed “Marketing Plan”.

Vacant home packages are quoted based on the number of rooms to be staged and furnishings and accessories required.   Homes can be completely furnished or “vignettes” can be designed to give definition to the rooms.

Move In Service gift certificates are $300 for a half day ReDesign.